Banner Ad


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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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Sixty percent of respondents said that, when they typically click on banner ads while on a smartphone or tablet, "it's usually by accident" due to the device's small screen size, a finger slipping, or a combination of the two.
H1a: Consumers' attitude toward a website will decrease when they are exposed to an animated banner ad on the website.
Typically, consumers must click on the banner ad or hyperlink within the ad, that is, "click through," to be directed to the advertiser's Web site or elsewhere within the host Web site in order to gain more information.
Monsanto also has utilized banner ads on DTN's AgDayta.
One and two banner ad impressions clearly increase positive brand attitude.
Like most forms of Web marketing, banner ads have lost much of their novelty value.
Don't discontinue the print advertising that you've found effective in the past because you think banner ads alone will generate traffic.
One way is to buy banner ads on a particular section or page.
But it has the potential to do even more: Turn the banner ad from a branding medium or click-generator into a true response channel.
A banner ad exchange program is a popular and cost-efficient way to bring more traffic to your site.
I found a banner ad that said something like: "Best rates for air travel.
NEW YORK -- GoldSpot Media, the leading digital ad management platform, rolled out a dozen mobile banner ad formats to solve the burning problem in mobile advertising - capture user attention, minimize accidental clicks and maximize engagement within mobile banners.