Bait and Switch Pricing

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Bait and Switch Pricing

A practice in which a retailer advertises exceptionally low prices for its products to attract customers and, later, when the customer asks, claims the products are out of stock or unavailable for some other reason. This forces the customer either to leave or to pay higher prices. Because this is considered an unfair business practice, bait and switch pricing is illegal. The advertisements promoting these artificially low prices are called bait ads.
References in periodicals archive ?
However, consistent with her rejection of the City's bait and switch allegations, Commissioner Bellamy also noted (pg.
One of my big fears while I was researching Bait and Switch was that I would never find a job.
A friendly greeter isn't the least bit interested in taking luggage to your room; he wants to sell a time-share before check-in, so beware the bait and switch.