Background

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Background

Anything used in an advertisement that is not the primary goal of that advertisement. Examples of background information include actors, music and colors. For example, the background in an ad for a vacation package may be an image of a family on the beach. Background is used in marketing to produce a desired response.

References in periodicals archive ?

Impact of High Natural Background Radiation on Woman's Primary Infertility.

Radiacion ambiental en la ruta Cuzco Machupichu

A new natural background radiation area on the south west coast of India.

Analysis of radioactivity content in drinking water of the coastal villages (NHBRA) in Kanyakumari district of Tamilnadu, India

The figures were calculated by subtracting the background radiation level from the total amount of radioactivity measured.

No difference found in radiation levels of Japan, foreign-made textiles

A distinguished group of scientists from the University of California has written to the Food and Drug Administration (FDA), noting that is it misleading to compare radiation doses from scanners to background radiation doses or medical imaging.

Traveling by air? Go with the grope

Regarding the red herring of background radiation as argued by the radiation dissidents, I would quote the following:

The fallacy of comparing diagnostic radiation with background radiation; and the need to learn from past mistakes

In the exercise undertaken by the group, experts measured background radiation outside the scrap market.

Radiation alarm at Mayapuri again

A new method of removing background radiation (patent pending).

Surgical radiation detection

Two decades ago, background radiation comprised 83% of exposure and medical 15%; in 2006, background was 50% and medical 48%.

Ionizing radiation exposure of the population of the United States

The synthesis of elements in the stars was not understood and the Microwave Background Radiation was still to be discovered.

Cosmology comes off age

The average person is exposed to 3 millisieverts (mSv) of background radiation from cosmic rays and environmental sources each year.

Weigh the risks and benefits of cardiac imaging studies: as the use of radiation in diagnosing heart disease rises, experts call for judicious use of these tests in the appropriate patients

However, since there is no escape from background radiation, and the dose from a nuclear power programme is minimal, why lose any sleep over it?

Danger we must live with

Author of over 500 papers and numerous books, Professor Rees is particularly known for advancing our understanding of the origin of the cosmic microwave background radiation, as well as galaxy clustering and formation.