More millennials have a written cyberattack response plan in place (42 percent), versus Generation X (17 percent) or baby boomers
Part of the reason for this is that the sweet spot for marketers has always been consumers in the 18- to 49-year-old range, and Baby Boomers
--who range in age from 52 to 70--fall outside of that demographic, explains Anne-Marie Kovacs, principal and chief marketing officer at Boombox Networks, a Chicago-based marketing agency dedicated exclusively to Baby Boomers
Older Baby Boomers
Close the Engagement Gap With Traditionalists
The baby boomers
owe a big debt of gratitude to the parents and grandparents--who we haven't given enough credit to anyway--for giving us another generation.
In the meantime, other Baby Boomers
may delay retirement because they prefer to keep working.
Health care is another issue that is causing many baby boomers
to delay retirement, Glickstein adds, especially for those who are under the age of 65 and not yet eligible for Medicare.
The most shocking aspect of the GAO report is how many baby boomers
have little or no retirement savings.
will continue to shape everything with which they come into contact, especially their work and leisure activities, and employee benefits will play an important part in this in coming years.
To date, the financial services industry has largely responded to the baby boomer
market by offering variations of conventional products and solutions.
The proportion of seniors will continue to grow for the next 25 years--until the last baby boomer
The Baby Boomer
generation is at an age when retirement may not be tomorrow but it is drawing near.
6) This is sobering for a Baby boomer
physician who may feel an ATM card is high tech