Baby Boomers

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Baby Boomers

A generation of children born in the years following World War II. While there is debate about the years in which baby boomers were born, the U.S. Census Bureau defines the generation as being born between 1946 and 1964. The baby boomer generation was one of the largest in U.S. history and had a significant cultural and economic impact. Their impact on American social programs like Social Security and Medicare is expected to increase significantly as they retire in larger numbers.

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More millennials have a written cyberattack response plan in place (42 percent), versus Generation X (17 percent) or baby boomers (12 percent).

4 ways millennial small-business owners are more prepared for the future

Part of the reason for this is that the sweet spot for marketers has always been consumers in the 18- to 49-year-old range, and Baby Boomers--who range in age from 52 to 70--fall outside of that demographic, explains Anne-Marie Kovacs, principal and chief marketing officer at Boombox Networks, a Chicago-based marketing agency dedicated exclusively to Baby Boomers.

The Boomer Generation: booming or busting? Although some are retiring, don't neglect the members of this very large and prosperous consumer segment

Older Baby Boomers Close the Engagement Gap With Traditionalists

Older Baby Boomers More Engaged at Work Than Younger Boomers

The baby boomers owe a big debt of gratitude to the parents and grandparents--who we haven't given enough credit to anyway--for giving us another generation.

10 thoughts about baby boomers: the baby boomers dominate the wealth in the country as well as the population, so it's no surprise that we have our fair share of quotes about the biggest generation

In the meantime, other Baby Boomers may delay retirement because they prefer to keep working.

There's a Generation Gap in Your Workplace; Baby Boomers and Gen X employees are distinctly less engaged than others -- and they make up 88% of the U.S. workforce

Health care is another issue that is causing many baby boomers to delay retirement, Glickstein adds, especially for those who are under the age of 65 and not yet eligible for Medicare.

Baby boomers are reaching age 65, but are they actually retiring?

The most shocking aspect of the GAO report is how many baby boomers have little or no retirement savings.

The good news is ..

Baby boomers will continue to shape everything with which they come into contact, especially their work and leisure activities, and employee benefits will play an important part in this in coming years.

Boomers and life: improved group life insurance benefits could entice boomers to keep contributing at work

To date, the financial services industry has largely responded to the baby boomer market by offering variations of conventional products and solutions.

In the service of baby boomers: a seismic mind shift for financial service providers

The proportion of seniors will continue to grow for the next 25 years--until the last baby boomer hits 65.

Million dollar study of seniors housing in Atlantic provinces

The Baby Boomer generation is at an age when retirement may not be tomorrow but it is drawing near.

Zap the Gap with multiple generations: whether your co-worker was raised watching "Ozzie & Harriet" or "South Park," having an understanding of each generation can create a more effective work force

6) This is sobering for a Baby boomer physician who may feel an ATM card is high tech