Audition

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Audition

The process by which a person or company decides to purchase advertisements for a radio or television program. An audition involves listening to or watching the program (or an early version of it) and weighing its target demographics and other variables against the product the company is trying to sell.
References in periodicals archive ?
When he auditioned men for the Jumpers slots, choreographer Aidan Treays says he saw plenty of incredible athletes.
For the last several years, 7,000 to 9,000 youngsters have auditioned annually.