Audition

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Audition

The process by which a person or company decides to purchase advertisements for a radio or television program. An audition involves listening to or watching the program (or an early version of it) and weighing its target demographics and other variables against the product the company is trying to sell.
References in periodicals archive ?
ODC is the place for me and I auditioned on a whim."
For the last several years, 7,000 to 9,000 youngsters have auditioned annually.
Directors who auditioned dancers at the San Diego conference cited raw talent, intelligence, versatility, and the ability to learn quickly as qualities they were seeking in a dancer.
Dale's life turned again with the entrance of a beautiful young dancer/actress who auditioned for a show he was casting.