Churn Rate

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Churn Rate

The rate at which customers terminate their relationships with a company over a given period of time. For example, if five customers in 50 discontinue their cable every month, the churn rate is 5%. The church rate contrasts with the growth rate, which, in this case, is defined as the number of new clients or customers. If a company is to grow, the growth rate must consistently exceed the churn rate. The churn rate is important in the telecommunications industry, where several companies operate in a geographical area and compete for customers.
References in periodicals archive ?
The attrition rate for office management specialists was relatively constant over recent years and will likely remain stable.
Referring to implications of the attrition rate for undergraduate nursing education, Walker said some older nurses felt the degree education did not adequately prepare nurses for the more emotional aspects of nursing "and that, in particular, they don't build the social support structures necessary to carry them through the tough times at work".
Williams also hailed the study results for challenging concerns voiced by many city leaders about the attrition rate - which has been projected to be 330 officers annually but last year exceeded 450 officers.
Attrition rates, cancellation clauses, session space, food charges, exhibit hall costs, just to name a few items, must be precise and agreed upon by both parties.
Concern about the high attrition rate of first-year teachers inspired the National Council of Teachers of English, Urbana, Illinois, to reach out to new professionals with a special support program.
With your help, we are managing to keep the attrition rate below 4 percent -- half of what is was last year, and the lowest in recent history.
The end result is more precise and qualified matches between buyers and sellers and a lower attrition rate for potentials deals.
In the last year, Microsoft's attrition rate (which doesn't include people who are fired) took an upward turn, from 6.
While this service has resulted in fewer toll collectors than in 1997," he says, "the reduction was due to the normal attrition rate.
Because smaller enterprises tend to have higher labor turnover rates in all countries, part of the reason why Ghana's total attrition rate is higher than Zimbabwe's in 1994, notwithstanding its lower HIV prevalence rate, is due to the firm size effect on attrition.
Because the health status of this market is so variable and subject to rapid change, operators should anticipate a 50% or greater attrition rate during pre-sales and post-opening marketing phases.
Even a slight attrition rate with recombination can produce a dramatic effect, whereas with mutation, a small attrition rate produces only a small effect.