Churn Rate

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Churn Rate

The rate at which customers terminate their relationships with a company over a given period of time. For example, if five customers in 50 discontinue their cable every month, the churn rate is 5%. The church rate contrasts with the growth rate, which, in this case, is defined as the number of new clients or customers. If a company is to grow, the growth rate must consistently exceed the churn rate. The churn rate is important in the telecommunications industry, where several companies operate in a geographical area and compete for customers.
References in periodicals archive ?
(12) Although many studies have investigated preadmission criteria and criteria within dental hygiene programs to ensure success of students, the purpose of this study is to determine if there is a difference in attrition rates in dental hygiene programs when selective versus nonselective admissions are utilized and determine the types and variation of selective admissions criteria.
Referring to implications of the attrition rate for undergraduate nursing education, Walker said some older nurses felt the degree education did not adequately prepare nurses for the more emotional aspects of nursing "and that, in particular, they don't build the social support structures necessary to carry them through the tough times at work".
BACKGROUND Higher attrition rates of ESL nursing students are an assumption, seemingly based on anecdotal evidence.
Student attrition rates at higher education institutions are used to measure the internal efficiency of such institutions.
The analytics behind the scorecard allow the team to measure important metrics such as attrition rates, cross-sell ratios, campaign results and ROI.
To prevent irrelevant drug development results, new technology and models in both in vitro- and in vivo-based systems are being created to obtain reliable preclinical efficacy assessment, which will, in turn, increase development efficiency and reduce attrition rates.
The ratings, however, also reflect the firm's long and increasing collection periods, rising attrition rate and pressed profit margins.
It believes the "attrition rate" of public-sector employment will continue until 2015, when Scotland will have 80,000 fewer jobs in the sector than in 2008.
The current OCS attrition rate for Supply Corps candidates is higher than what is considered normal, and losing candidates after selection increases the cost of our outreach and accessions efforts and hampers our efforts to achieve a more diverse Supply Corps.
The textile hubs need to bring down their attrition rate in order to retain the competitive gains in the global market.
The attrition rate is the lowest in the 25 years since IDRA began performing the annual study, but IDRA notes that while the trend is declining, millions more Texas students will leave school without diploma before 2040, when, the group predicts, students will stop dropping out entirely.
On annualized and sequential basis, the attrition rate has shot up to 17.1 percent from 10.9 percent year ago and 15.8 percent quarter ago.