"The LeadsRx attribution
capabilities within Cox Analytics help advertisers see and understand how consumer actions are influenced by broadcast advertising across a variety of dimensions, including daypart, day of the week, station, ad creative and more," Cox said in a Tuesday morning announcement.
Moreover, the increasing adoption of latest technologies like AI and Big Data are further driving the market opportunities of marketing attribution
For example, Nishii, Lepak, and Schneider (2008) divided employee attribution
of motivation underlying human resource practices into commitment-focused (i.e., promoting service quality and employee development) and control-focused attributions
(i.e., reducing costs and exploiting employees).
In the long term, online brands which have invested in TV attribution
, have registered greater awareness, ad recall and increases in future intention to buy, followed by an actual growth in transactions, which can be directly attributed to TV.
allows brands to precisely track, measure and optimise TV responses.
They used case studies of the Oroville Dam and New Don Pedro incidents and flooding from Hurricane Harvey to explore concerns and questions water managers confronted, and then "list some lessons those experiences offered about framing attribution
studies to serve management needs." One lesson they identified as important is to more clearly address the duration characteristics of precipitation events.
Multi-touch lead attribution
shows you which marketing sources are really delivering the most leads, helping you fine-tune your marketing budget allocation to get the best return on investment.
According to Weiner (1985), an important aspect in his attribution
model is emotions.
"India believes the decision on the Attribution
Mechanism has adversely impacted this finely crafted balance in the Convention by endowing unprecedented powers to the Technical Secretariat headed by the Director-General, in place of primacy and oversight of the Executive Council and the Conference of States Parties," an official statement said.
This positive internal attribution
is thought to mediate the robust effect of two-sided messages on increased trust and credibility (Eisend 2010; Jones and Davis 1965; Smith and Hunt 1978).
The acquisition will combine Branch's cross-platform deep linking and measurement with Tune's mobile attribution
expertise to form the industry's leading marketing and measurement platform.
In operational art, attribution
can be a tool well suited to the task of dominating the dimension of time.