ambush marketing


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ambush marketing

originally referred to activities of companies who try to associate themselves with an event (e.g. the Olympics) without paying any fee to the event owner; now meaning the sponsoring of the television coverage of a major event, national teams and the support of individual sportspeople.
References in periodicals archive ?
Changes to local laws are generally needed in order to allow for, among other things, FIFA to obtain all required Qatar government guarantees in respect of the World Cup, FIFA-designated goods and merchandise to be imported into Qatar free of customs duties, FIFA's intellectual property ('IP') and authorised sponsors and licensees to be protected against unlawful third party actions such as sale of counterfeit goods and ambush marketing (see more below).
Hansae Chairman Kim Dong-nyung By Park Jae-hyuk Hansae has used the term, 'Russia World Cup,' in its ad for T-shirts released just before the opening of the international football competition, despite FIFA's warning of heavy penalties against ambush marketing by advertisers lacking sponsorship agreements with the association.
||Fireworks | ||Flares | Pyrotechnics | | All horns including air horns | | Musical instruments | | Smoke canisters | | Laser pointers | ||Bottles | ||Glasses | ||Cans | Cooking devices | ||Banners | ||Poles | Selfie sticks | ||Knives ||Blades | Any articles or containers | | Any promotional commercial, political or religious printed matter | Any objects or clothing bearing statements or commercial ID intended for "ambush marketing" | Animals (except service/ guide dogs) or livestock Can you smoke inside the stadium?
fireworks, flares, pyrotechnics, all horns including air horns, musical instruments, smoke canisters, laser pointers, bottles, glasses, cans, cooking devices, banners, poles, selfie sticks, knives, blades, any articles or containers, any promotional commercial, political or religious printed matter, any objects or clothing bearing statements or commercial id intended for 'ambush marketing', animals (except service/ guide dogs) or livestock,smoking, including any form of electronic cigarette, is strictly forbidden except within designated areas.
Part of an ambush marketing effort for beer brand Bavaria, 36 women turned up to the Holland v Denmark game wearing identical orange dresses.
They consider the increasing commercialization of sport in Europe, including the sports goods industry, talent development and sport labor migration, the impact of commercialization on athletes, and the running industry; the role of media and marketing in sport, including sponsorship, media rights in European club football, social media, ambush marketing, and corporate social responsibility practices; the economics of sport, with discussion of professional team sports, financial fair play in European professional football, and corruption and match fixing; and the economic and other effects of international sporting events.
This case could also be viewed through the lens of ambush marketing. Ambush marketing is any intentional attempt by an organization to associate itself with an event although it did not pay for the rights of that association (Epstein, 2014).
The 71-year-old is due to appear before a court in Rio on Tuesday, accused of involvement in a ticket scam, ambush marketing and conspiracy over the sale of Rio Olympics tickets at inflated prices.
"The USOC is trying to keep companies who are sponsoring athletes, but who are not sponsoring the Olympics, from conducting 'ambush marketing' by indirectly referring to the Olympics, and thereby benefitting from the prominence of the event," explained Lantz.
"They are warning the athletes' sponsors to try to minimize the amount of ambush marketing, which competes for exposure with sponsoring entities."
"It's incredibly important to be part of the fabric of running and track field, and that doesn't mean having your own ambush marketing. In our case it means having a couple local partners," McManus said.