AIDA

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Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
43) Instead of trying the aider and abettor for a separate crime, prosecutors could apply the same elements they would have applied to the principal.
The Music Aiders also provide scholarships for summer music lessons and for students going on to performing arts degrees at the college level; they provided the podium for the conductor of the marching band; choral risers; software; and man the concession booth at all of the home football games.
In Nealy,(18) the aider knowingly supplied false reports that greatly inflated the estimated reserves in a coal tax shelter program.
Nous sommes impatients de fournir aux PME l'acces indispensable aux financements pour les aider a depasser les frontieres de leur pays et a acceder a de nouveaux marches.
But Evie's dad Steven says it was unacceptable that no first aider was on hand - and wants reassurance from Butlins it won't happen again at its resorts.
The WRU has funded training for over 2,000 first aiders in the last two years.
Rosemary Butler has been a first aider for many years, having initially trained as a nurse and a midwife, and was among the volunteers carrying out duties at the London 2012 Olympics and the Paralympics.
L'UE est fermement determinee a travailler avec les pays partenaires afin de les aider a relever ces defis.
A cycle first aider is a first aider who uses a bicycle as a mode of transport to attend an incident to provide immediate first aid.
We did the Young First Aider course and I really enjoyed it," said Shaan.
Dans une declaration a la SUNA, le Secretaire de la Cooperation economique de la JICA au Soudan, Sorimatchi declare que le Japon travaille pour aider le Soudan dans les differents domaines du developpement humain, via le renforcement des capacites de la technologie et de la technique a travers un soutien aux centres de formation professionnelle.
Rabat - La position turque vis-a-vis de la question du Sahara reste inchangee, a affirme, lundi a Rabat, le Premier ministre turc Recep Tayyip Erdogan, ajoutant que son pays ne reconnaEt pas le polisario mais demeure dispose a proposer ses bons offices pour aider au reglement de ce conflit.