AIDA

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Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
"Unfortunately due to sickness and leave we did not have a first aider on Wednesday."
The Red Cross is calling on companies, regardless of size and industries, to have trained first aiders who will look after the safety of their employees," he said.
With its expanding ecosystem of diverse business app partners, conveniently accessed from one place, Aider uses business relevant data to immediately deliver info that is as broad, or as specific, as the user wants.
She said: "I will always be grateful that one of my mangers asked me if l would I like to go on a course with St John Ambulance and become a first aider.
St John Cymru bike response first aider James Bishop, left, with the man he saved, Tim Ravenhill <B Rob Browne
Il a dit que le Soudan peut aider a l'elimination de la grande crise qui a surgi en raison de l'islamophobie connu en raison des evenements qui ont eu lieu au debut de ce siecle a New York et d'autres une chose qui conduit au manque de confiance au cours de cette periode entre musulmans et chretiens.
En assurant les investisseurs et les preteurs contre le risque politique, la MIGA leur offre la protection necessaire pour les aider a surmonter les obstacles susceptibles de decourager l'investissement.
Le Groupe S&D est convaincu, compte tenu de l'evolution democratique au Maroc, qu'une acceleration des reformes economiques et sociales et du processus de regionalisation peut aider a une solution politique et negociee du conflit du Sahara, ecrit le chef de file des Socialistes au PE, Hannes Swoboda, dans une lettre a l'Ambassadeur Menouar Alem, chef de la mission du Maroc aupres de l'UE.
The first aider, an exambulance driver, rang for help and within minutes Mark Mitchell, a paramedic, was there to take over.
The three-hour annual course by St John Ambulance provides first aiders with an opportunity to practise and update their skills during their three year period as a qualified first aider.
But automatically applying the same (strict liability) mens rea standard to the aider and abettor (the one loaning or selling the gun)--which is precisely what the federal aiding and abetting statute requires (7)--clashes with the congressional intent behind [section] 922(d).