Agribusiness

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Agribusiness

A general term for all companies and business that engage in agriculture or food processing. Agribusiness includes farms, ranches, grocers, processing centers such as slaughterhouses, and so forth. While the term is used within agribusiness to describe itself, it often has a negative connotation describing corporate farms (as opposed to family farms). It is sometimes associated with practices deemed unethical by some, such as not giving animals sufficient space to move around before they are slaughtered. However, the term also correctly applies to food cooperatives and even family farms themselves.

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VALUE4HER will focus on linking women-led agribusinesses with competitive high-value regional and global markets and improving women business leader's technical and managerial skills.

Women entrepreneurs in Africa called on to build region's first intelligence network

For example, Harling (1988) indicated that agribusinesses with high returns on assets have more diversified product lines, are superior at controlling general expenses, and have fewer assets.

Strategic management of agribusiness: Determinants and trends

* Competitiveness is a tool for agribusinesses to continuously exploit the local and/or global market reality, including uneven economic "playing fields," for gain relative to other competitors.

An evaluation of the competitiveness of the agribusiness sector in South Africa

It also allows agribusinesses to offer producers a 24-hour storefront.

DTN

PROGRESSIVE INSIGHT (See advertisement in this section) 2100 Lakeshore Dr, Birmingham, AL 35209; 205/448-6000, 800/366-4712, FAX: 205/448-6860 Web site: www.progressivefarmer.com Pres/CEO: Tom Angelillo Demographics Mgr: Bill Buchanan (bill_buchanan@timeinc.com) Products: Created by Progressive Farmer magazine as a marketing services division to help agribusinesses develop and implement targeted, relationship-based marketing programs

Direct marketing & list rental

Quebec horticultural farmers and agribusinesses. 12 times a year.

Canadian publications

The "last three feet" in the marketing chain--the distance between the salesperson and the customer--is the most challenging link for many agribusinesses. While greater resources are going into analyzing market trends, identifying important segments and developing specific strategies for communicating with and selling to targeted segments, there is often a disconnect between brilliant marketing plans and implementation of those plans by salespeople in the field.

Bridging the gap between marketing and sales

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