VALUE4HER will focus on linking women-led agribusinesses
with competitive high-value regional and global markets and improving women business leader's technical and managerial skills.
For example, Harling (1988) indicated that agribusinesses
with high returns on assets have more diversified product lines, are superior at controlling general expenses, and have fewer assets.
* Competitiveness is a tool for agribusinesses
to continuously exploit the local and/or global market reality, including uneven economic "playing fields," for gain relative to other competitors.
It also allows agribusinesses
to offer producers a 24-hour storefront.
PROGRESSIVE INSIGHT (See advertisement in this section) 2100 Lakeshore Dr, Birmingham, AL 35209; 205/448-6000, 800/366-4712, FAX: 205/448-6860 Web site: www.progressivefarmer.com Pres/CEO: Tom Angelillo Demographics Mgr: Bill Buchanan (firstname.lastname@example.org) Products: Created by Progressive Farmer magazine as a marketing services division to help agribusinesses
develop and implement targeted, relationship-based marketing programs
Quebec horticultural farmers and agribusinesses
. 12 times a year.
The "last three feet" in the marketing chain--the distance between the salesperson and the customer--is the most challenging link for many agribusinesses
. While greater resources are going into analyzing market trends, identifying important segments and developing specific strategies for communicating with and selling to targeted segments, there is often a disconnect between brilliant marketing plans and implementation of those plans by salespeople in the field.