after-sales service


Also found in: Dictionary, Acronyms.
Related to after-sales service: Customer Care

After-Sales Service

Any assistance a seller provides a buyer after a good or service is sold. For example, a car dealer may offer free or discounted service on a car for a year after purchase. Likewise, a computer manufacturer may offer free technical support to customers. After-sales services are important to building brand loyalty and generating repeat customers.

after-sales service

back-up services and facilities provided by the suppliers of goods and services to their customers. After-sales service can include free maintenance and repairs, a telephone service for dealing with customers' queries, and an express PARTS delivery service. An after-sales service is an important part of the MARKETING MIX, serving to enhance customer loyalty and provide valuable feedback about its goods and services. See CUSTOMER SERVICES, GUARANTEE, REPLACEMENT PARTS.

after-sales service

the provision of back-up facilities by a supplier or his agent to a customer after he has purchased the product. After-sales service includes the replacement of faulty products or parts and the repair and maintenance of the product on a regular basis. These services are often provided free of charge for a limited period of time through formal guarantees of product quality and performance, and thereafter, for a modest fee, as a means of securing continuing customer goodwill. After-sales service is thus an important part of competitive strategy. See PRODUCT DIFFERENTIATION.
References in periodicals archive ?
The automaker is taking this step as it looks to improve perception of its after-sales services.
He estimated that in 2025, Iran's sales and after-sales service value will reach $39 bn with a 176% growth.
After-sales service, therefore, should be an integral part of the sales strategy of a brand.
In addition to the aforementioned new vehicle sales and after-sales service business, MMC, MC, YSH and FMI are discussing additional possibilities for mutual cooperation in Myanmar in the future, including local production.
to deliver superior after-sales service experience to its customers.
At the Tajimi Service Center, we can reproduce and confirm through genchi-genbutsu the usage environments of our customers and train after-sales service staff in a way best suited to every region around the world.
The four companies had been preparing to launch a Mitsubishi Motors after-sales service network in Myanmar based on a memorandum concluded in February, in response to an increasing number of the carmaker's vehicles in the growing Asian market.
With an estimated 75 per cent of all Saudi males of driving age owning at least one vehicle, the Kingdom's high automobile penetration rate has been driving the rapid growth of the country's auto parts and after-sales service market, while creating opportunities for leading international brands to sustain their expansion initiatives in the Kingdom and across the region.
After-sales service will be handled by Production Machinery Services of Mississauga, Ont.
In addition, JLG offers world-class after-sales service and support for its customers.
Both companies are new customer relationships for GLP and will use the facilities to distribute vehicle parts for after-sales service.
TEHRAN (FNA)- Moscow plans to discuss with Tehran the creation and development of an after-sales service system in Iran for helicopters produced in Russia, the press service of Russian Helicopters, a subsidiary of the Russian state technology company Rostec, said Monday.