after-sales service


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Related to after-sales service: Customer Care

After-Sales Service

Any assistance a seller provides a buyer after a good or service is sold. For example, a car dealer may offer free or discounted service on a car for a year after purchase. Likewise, a computer manufacturer may offer free technical support to customers. After-sales services are important to building brand loyalty and generating repeat customers.

after-sales service

back-up services and facilities provided by the suppliers of goods and services to their customers. After-sales service can include free maintenance and repairs, a telephone service for dealing with customers' queries, and an express PARTS delivery service. An after-sales service is an important part of the MARKETING MIX, serving to enhance customer loyalty and provide valuable feedback about its goods and services. See CUSTOMER SERVICES, GUARANTEE, REPLACEMENT PARTS.

after-sales service

the provision of back-up facilities by a supplier or his agent to a customer after he has purchased the product. After-sales service includes the replacement of faulty products or parts and the repair and maintenance of the product on a regular basis. These services are often provided free of charge for a limited period of time through formal guarantees of product quality and performance, and thereafter, for a modest fee, as a means of securing continuing customer goodwill. After-sales service is thus an important part of competitive strategy. See PRODUCT DIFFERENTIATION.
References in periodicals archive ?
The move comes as Dyson has faced criticism from consumers for its poor after-sales services though it has accounted for a large share of the country's home appliance market on the back of the popularity of its cordless vacuum cleaners.
The automaker is taking this step as it looks to improve perception of its after-sales services.
proactively enhancing the penetration of automobile finance, increasing commission income and commencing financial leasing business; fully utilizing internet platform, facilitating after-sales services and businesses of pre-owned automobiles and parallel imports of automobiles, realizing online and offline interaction and complementary functions with an aim to further boost its profitability and create greater value for its shareholders.
New Holland has been relentless in its efforts to offer best-in-class products through continuous research and development, backed by best after-sales service.
According to IKCO Press, in an address to the Fourth Iran Automotive Industry International Conference (IAIIC), Yekehzare added that the growing age of driving vehicles on the streets provide after-sales service providers with further opportunities to offer their services.
"We are glad that now our quality industrial power tools will be available through the best supplier in the Bahrain market, assuring a premium after-sales service that these products deserve," Dynabrade Middle East sales manager Cagri Sikim said.
Many companies don't bother with the after-sales service despite its importance.
As a part of these efforts, a second After-Sales Service Center was established on December 5 in Mandalay.
MAN has built its leadership position in the regional transportation industry over the years, by offering customers world-class transportation solutions and outstanding after-sales service through our strong network of importers and dealers."
Mitsubishi Motors opens 1st after-sales service shop in Myanmar
I would like to take this opportunity to thank our Jaguar Land Rover customers for their confidence in our services and continued support, and I would also like to extend my deepest gratitude to the after-sales service team for their unwavering dedication and loyalty."
Summary: Informatica Qatar announced it has signed an agreement with global solutions provider Huawei to be the exclusive distributor and after-sales service provider in Qatar of Huawei mobile phones, including the Huawei IDEOS and the Huawei IDEOS X5.