Affinity Card

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Affinity Card

A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.
References in periodicals archive ?
Everyone who buys a Kapital Bank Affinity card will make his contribution to saving the life of thalassemia-affected children.
A charity participating in an affinity card program also often receives cash payments based upon new customer signup fees or annual customer renewal fees.
8 million affinity cards issued in the UK last year.
9 per cent, affinity cards don't tend to give users a great deal either.
There is usually a direct relationship between the use of the card and the popularity of the redemption awards offered by the affinity card partner.
MBNA issues its own card and cards for Abbey, Alliance & Leicester and Virgin as well as affinity cards.
The 62-year-old's face appears on nearly two million MasterCard affinity cards and he regularly features in adverts for the company.
Banks are launching affinity cards - credit cards which reflect the user's likes and hobbies.
After a successful rollout, MBNA quickly added affinity cards to its line of products.
Affinity cards are credit cards that pay a royalty to the charity or club linked to them.
For many groups, especially non-profits, "the real benefits of affinity cards are the opportunity to generate revenue as well as add value to their membership base," says Bill Nutting, EVP, Partnership Marketing, First USA.
3 percent--said interest rate decreases don't influence a customer's decision to pay with bank or affinity cards.