Advertorial


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Advertorial

An advertisement in a newspaper or other periodical that appears at first glance to be an article.
References in periodicals archive ?
Advertorial aggregation builds upon advertorial dissemination by circulating information and inviting followers to respond directly on a dedicated thread.
Unlike most public relations tactics such as information subsidies, the advertorial is not subject to editorial decision making but is, rather, a form of paid-for content disguised as editorial content.
The usefulness of in-depth interviews has been shown by different studies, even though they have dealt only with particular groups of advertorial producers, for example, news producers (Eckman & Lindlof, 2003) or advertising agency practitioners (Goodlad et al.
The purpose of the advertorial was to educate consumers and policymakers on the value of cooperatives, according to the National Cooperatives Business Association (NCBA), which spearheaded the effort.
The advertorial will include builder profiles, local columnists and a weekly themed story.
Unfortunately, the white paper was a bit disappointing--more advertorial than editorial, with 17 references to Ektron in a one-page article, not counting the web address.
Your favourite newspaper was selected from around 40 entrants across the country to win the BBC Children in Need's Advertorial of the Year Award.
An advertorial for Hi-End Theater & Audio offers details about the high-dollar townhouse Charles and Susie Morgan are furnishing in the Turtle Creek neighborhood in the Big D.
Today, these adversarial town/gown relations have changed for the better with Boston Mayor Thomas Menino and Northeastern University President Richard Freeland penning an advertorial in The Chronicle of Higher Education entitled "Town-Gown Relationships: A New Model Emerges.
In February, the Partnership ran its latest image campaign advertorial in regional editions of USA Today.
Your special feature is published without any acknowledgment that it is advertorial rather than editorial.
She doesn't need to use a visit to Buckingham Palace as an advertorial.