Significant differences were found in product categories, [chi square] (56, 520) = 2.03, p = .000; advertising objective
, [chi square] (8, 520) = 36.50, p = .000; advertising format, [chi square] (28, 520) = 55.08, p = .002; length, [chi square] (8, 520) = 28.63, p = .000; message strategy, [chi square] (8, 520) = 39.21, p = .000; ration strategy, [chi square] (4, 520) = 26.35, p = .000; social strategy, x2 (4, 520) = 11.41, p = .002; individual appeals, [chi square] (4, 520) = 18.56, p = .001; hard-sell appeals, [chi square] (4, 520) = 9.49, p = .050; and elderly/tradition appeals, [chi square] (4, 520) = 16.65, p = .002 (see Table 3).
"Our advertising objective
now is to build the Progressive brand in consumers minds.
As a result, except for the advertising objective
and main message, all other advertising elements such as positioning, target audience, creative execution, use a different strategy from that of their home market.
That question boils down to whether focusing on the desirable characteristics of a company-including, but not limited to its patriotism--is a better advertising objective
than focusing on desirable characteristics of the branded goods or services the company markets.
Thus, the statement of the advertising objective
had to make it clear:
It teaches how to use all these tools to create definitive advertising objectives
, and shows how copywriters can create brands by telling stories and using powerful, original writings to highlight the entire creative process that is advertising.
A company that advertises usually strives to achieve one of four advertising objectives
: trial, brand recall, continuity, brand switching.
Furthermore, we should not forget that as a biopharmaceutical product progresses through its lifecycle, advertising objectives
change with time and lifecycle period, as explained in Figure 5 below.
The range of ikoo's products that will be featured at The Internet Show will cover different advertising objectives
: audience reach, brand engagement, and user response and performance, said a senior official.
can be classified according to whether their aim is to inform, persuade, remind or reinforce.
are set by the retailer and depend on what stage in the decision process consumers are in, and whether the objective provides a method of quantitatively measuring performance.
"We hope that, as awareness of Net Advantage's services increases, more and more advertisers will utilize e-marketing to achieve their advertising objectives