advertising message

advertising message

a communication designed to influence BUYER BEHAVIOUR. See ADVERTISING COPY.
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Established by Ben Ilfeld owner and founder of The Sacramento Press, the community-focused web-based newspaper that caters to California's capital city, AdGlue's platform lets advertisers 'glue' their advertising message next to the selected content.
Under the program, Catalina contracts with its manufacturer-clients to develop a marketing program to target certain specified shoppers as they check out at a grocery store or other retail establishment and to deliver a coupon or advertising message on the basis of what they buy.
Duracell is taking its advertising message in a new direction.
As a result, a facility's advertising message stands out in the mailbox, as opposed to, say, a newspaper page full of ads for cars and clothing.
That's a direct relief of claims on advertising time in exchange for putting the advertising message in the show,'' Spitzer said.
Spam: Messages that are posted in numerous places, or high-volume unsolicited e-mail, usually with an advertising message.
AdTags are four-color shelf-edge labels that combine a brand's product image and advertising message with a retailer's price and bar code.
Premium Sites has successfully managed several campaigns integrating editorial components with an advertising message engaging the brand advertiser's core audience.
ADTags are four-color shelf-edge labels that combine a supplier's product image and advertising message with a retailer's price and bar code.
It will drive sales and differentiation for food, beverage and oral care brands by turning a one-dimensional advertising message into an interactive and entertaining taste experience.
Travidia's AdScripter technology gives us a powerful online solution that allows our advertisers to take control of their own advertising message," said Fran Wills, vice president of interactive for The Denver Newspaper Agency.
Boston Globe Media will specialize in creating programs where a combination of media vehicles will work in concert with one another to present and reinforce a unified advertising message.

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