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Established by Ben Ilfeld owner and founder of The Sacramento Press, the community-focused web-based newspaper that caters to California's capital city, AdGlue's platform lets advertisers 'glue' their advertising message next to the selected content.
Under the program, Catalina contracts with its manufacturer-clients to develop a marketing program to target certain specified shoppers as they check out at a grocery store or other retail establishment and to deliver a coupon or advertising message on the basis of what they buy.
Duracell is taking its advertising message in a new direction.
As a result, a facility's advertising message stands out in the mailbox, as opposed to, say, a newspaper page full of ads for cars and clothing.
That's a direct relief of claims on advertising time in exchange for putting the advertising message in the show,'' Spitzer said.
Spam: Messages that are posted in numerous places, or high-volume unsolicited e-mail, usually with an advertising message.
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