advertising frequency

advertising frequency

the number of times an ADVERTISEMENT appears in the MEDIA (commercial television, newspapers, etc.). Advertising frequency can be extended by increasing over a specific time period the number of times the advertisement appears in the firm's existing choice of media, or by placing the advertisement in a wider range of media. A high advertising frequency is often required to launch a NEW PRODUCT onto the market and is also important in supporting existing BRANDS over time, encouraging repeat purchasing and maintaining BRAND LOYALTY.
References in periodicals archive ?
This new addressable TV offering limits the amount of times a particular household sees a specific brand message and also helps determine which households are light TV viewers who have not seen a specific advertisement at all, creating the appropriate balance of advertising frequency. This solution creates a better consumer experience within the home and provides advanced analytics to the marketer about how people are consuming content and advertising.
The file contained data for advertising frequency (M = 4,787.03, SD = 4,563.21) and expenditure (M = 2,864,153.97, SD = 3,945,933.21) for 70 media markets.
Advertising frequency, clutter, and broadcast year were entered into the control blocks.
For the Other customers, increasing the advertising frequency also led to a significant increase in demand during the test period.
And the authors claimed that four quality signalling mechanisms are at work: (1) price signals quality, (2) advertising frequency signals quality, (3) advertising content provides direct but imperfect information about quality, and (4) consumer experience using a product provides information about quality.
The aim of this study was to research the advertising frequency and content of TV commercials, as one of modern forms of economic propaganda on the TV channels in Croatia.
In this study, we ask and answer the question by comparing the effect size of publicity with several naturally varying variables such as advertising frequency and advertising liking.
Particularly important, he said, was that "advertising frequency increased and we saw significant gains in run of book." Lifestyle advertisers, especially travel, increased, as did food and entertaining.
The change in advertising frequency will be especially dramatic in the case of pharmacy, another of Eckerd's strengths, which has grown to account for about 65% of sales.
This paper explores the relationship between advertising frequency of exposure and advertising effectiveness on the internet.
Although The Great Indoors continues to woo more affluent shoppers than Sears -- carrying lines such as All-Clad cookware that would never be found in a Sears unit -- the retailer has been on a quest to reach out to more shoppers and increase advertising frequency. It is also pumping up the mix with more high-margin, trend-right goods and private-label collections to stand apart from the competition and broaden its appeal.
For instance, suppose you are evaluating your campaign in terms of "message recognition." Having estimated the advertising frequency distribution (box e), you need to know the degree of "message recognition" that will be achieved by each level of exposure (box f).

Full browser ?