advertising frequency

advertising frequency

the number of times an ADVERTISEMENT appears in the MEDIA (commercial television, newspapers, etc.). Advertising frequency can be extended by increasing over a specific time period the number of times the advertisement appears in the firm's existing choice of media, or by placing the advertisement in a wider range of media. A high advertising frequency is often required to launch a NEW PRODUCT onto the market and is also important in supporting existing BRANDS over time, encouraging repeat purchasing and maintaining BRAND LOYALTY.
References in periodicals archive ?
For the Other customers, increasing the advertising frequency also led to a significant increase in demand during the test period.
And the authors claimed that four quality signalling mechanisms are at work: (1) price signals quality, (2) advertising frequency signals quality, (3) advertising content provides direct but imperfect information about quality, and (4) consumer experience using a product provides information about quality.
The aim of this study was to research the advertising frequency and content of TV commercials, as one of modern forms of economic propaganda on the TV channels in Croatia.
In this study, we ask and answer the question by comparing the effect size of publicity with several naturally varying variables such as advertising frequency and advertising liking.
The change in advertising frequency will be especially dramatic in the case of pharmacy, another of Eckerd's strengths, which has grown to account for about 65% of sales.
This paper explores the relationship between advertising frequency of exposure and advertising effectiveness on the internet.
ADVO is seeing increased demand from grocers and retailers in other categories for increased in-home print advertising frequency -- and these new programs are evidence of how ADVO is working to meet this demand," Gaunt also notes.
Although The Great Indoors continues to woo more affluent shoppers than Sears -- carrying lines such as All-Clad cookware that would never be found in a Sears unit -- the retailer has been on a quest to reach out to more shoppers and increase advertising frequency.
Having estimated the advertising frequency distribution (box e), you need to know the degree of "message recognition" that will be achieved by each level of exposure (box f).
Genio's advertising strategy calls for a steady increase in advertising frequency into early 2004, utilizing extremely favorable spot pricing Genio negotiated via third-party media buyers.
Advertising frequency of the brands is monitored by Beyen Corp.
Cinema delivers advertising frequency, reaching an attentive core audience that is highly educated, active and is much more likely to have a household income of above $75,000.

Full browser ?