advertising coverage

advertising coverage

the number of prospective buyers of a BRAND of good or service reached by an ADVERTISEMENT of that product. This will depend largely on the choice of MEDIA (commercial television, newspapers, etc.) selected for the advertisement and the frequency with which the advertisement appears. See ADVERTISING, ADVERTISING FREQUENCY, ADVERTISING CAMPAIGN.
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The Q1 growth was achieved following an expansion of the firm's outdoor advertising coverage through an increase in equity interest in MACO to 37.
The court also agreed with Brewer's contention that the advertising coverage included in the personal and advertising injury section of the policy would be meaningless if the insurer's argument was accepted because, although decisions regarding advertising would be made at the designated premises, the injury would occur at other locations.
In 2007 it is estimated to have brought PS88m economic impact to London and PS35m worth of equivalent advertising coverage.
5 million advertisers, a combination of small, local businesses and large, national brands, offering Waze advertising coverage in long-tail categories.
And tourism bosses in Pembrokeshire say coming under the spotlight of the world's press - thanks to being repeatedly chosen as a film set and appearing in best-selling guidebooks - has been worth PS500,000 of advertising coverage in the first six months of the year.
We're seeing more nonmedia companies interested in supplementing their advertising coverage or replacing it altogether with specialty media coverage.
Furthermore, sale by auction ensures greater marketing exposure and wider advertising coverage compared to traditional routes.
The Teletronics case will, by no means, be the final word on advertising coverage and the Internet.
We know that the success of our auctions has been in part due to advertising coverage in the Daily Post and this relationship is fundamental to our continued success.
This would give Costcutter additional advertising coverage through hoardings displayed at the club's ground.
Alastair Don, of the SLTA, said: "There is no doubt that pubs advertising coverage of major sporting events will pull in the crowds.
Aside from feeling ripped off, the dealers are also worried that they will lose other advantages inherent to morning and afternoon advertising coverage.

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