The Q1 growth was achieved following an expansion of the firm's outdoor advertising coverage
through an increase in equity interest in MACO to 37.42%, as well as an increase in the number of office towers covered to 142 from 103 in the previous year.
The court also agreed with Brewer's contention that the advertising coverage
included in the personal and advertising injury section of the policy would be meaningless if the insurer's argument was accepted because, although decisions regarding advertising would be made at the designated premises, the injury would occur at other locations.
"In 2007 it is estimated to have brought PS88m economic impact to London and PS35m worth of equivalent advertising coverage
And tourism bosses in Pembrokeshire say coming under the spotlight of the world's press - thanks to being repeatedly chosen as a film set and appearing in best-selling guidebooks - has been worth PS500,000 of advertising coverage
in the first six months of the year.
"We're seeing more nonmedia companies interested in supplementing their advertising coverage
or replacing it altogether with specialty media coverage."
Furthermore, sale by auction ensures greater marketing exposure and wider advertising coverage
compared to traditional routes.
The Teletronics case will, by no means, be the final word on advertising coverage
and the Internet.
``We know that the success of our auctions has been in part due to advertising coverage
in the Daily Post and this relationship is fundamental to our continued success.
Alastair Don, of the SLTA, said: "There is no doubt that pubs advertising coverage
of major sporting events will pull in the crowds.
Aside from feeling ripped off, the dealers are also worried that they will lose other advantages inherent to morning and afternoon advertising coverage
. The Hawaii Newspaper Agency used to let dealers split their ad buys between morning and afternoon papers on separate days of the week, giving them better exposure.