advertising copy

advertising copy

the specific wording of an ADVERTISEMENT of a BRAND of good or service, which highlights the ‘theme’ or ‘message’ the advertisement is intended to convey to prospective BUYERS or users of that product. Advertising copy may be pitched to appeal to consumers in general or targeted to attract the attention of a particular type of buyer (see MARKET SEGMENTATION).

Advertising copy can take a variety of forms, but ADVERTISING AGENCIES and other writers and producers of advertising material must be mindful that an advertisement should not be misleading, untruthful or in bad taste. See ADVERTISING STANDARDS AUTHORITY, ADVERTISING EFFECTIVENESS TEST, MOTIVATIONAL RESEARCH.

References in periodicals archive ?
Mission statements and advertising copy might contain strong, confident language, but press releases and interviews with reporters should aim for understatement as opposed to overstatement.
Movie titles, slogans, and advertising copy are usually developed with a great deal of care, but there are times when a title or description can create false anticipation.
We know that sometimes advertising copy can be a little dry, but Meraas's promise that it is "desicated to making the UAE better" is perhaps a step too far.
Either Winchester wanted something radically new and unique to wrap advertising copy around, or they wanted to market a proprietary bullet diameter to maximize the sale of factory-loaded ammunition as well as controlling the handloading market for jacketed bullets with that distinct diameter.
Rarer still, I surmise, is the advertising copy writer who understands math.
He worked as a General Manager in charge of advertising at PIA and was one of the few people in Pakistan who was equally adept in newspaper and magazine journalism, in producing advertising copy and in writing PR content.
Adobe Advertising Cloud now features Advertising Cloud Creative, a self-serve platform that expands the Dynamic Creative Optimization offering by giving marketers control over basic design elements, such as advertising copy and assets used in display ads.
Kettler plans to increase spending on social media advertising and AdWords, an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings and video content within the Google ad network.
* Machine Learning Delivers Applications Today, with More to Come by 2020 -- 66% of respondents believe that machine-learning technologies for personalized headlines and advertising copy; personalized advertising design formats such as layout, color sets, and sizing; and personalized advertising creatives are deliverable today.
Mery tight deadlines for receiving advertising copy make that impossible.
The advertising copy, Kennedy told Lasker, commits "the worst crime of all"; it contains "no news interest." Indeed, Kennedy's copious re-written copy resembled a newspaper article and featured the riveting tag line, "Let this Machine do your Washing Free." Lasker thus credited Kennedy with a "new concept in advertising" (Lasker, 1963/1990, pp.
George was an advertising copy writer, a job he describes as 'very creative, but one that often misleads people.' He recalls, The quality of my creativity at the time was not very satisfying to me, personally.'

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