advertising campaign


Also found in: Dictionary, Thesaurus, Encyclopedia, Wikipedia.

advertising campaign

a planned series of ADVERTISEMENTS aimed at increasing the sales of a particular BRAND of good or service. Such campaigns may include a set of linked advertisements stressing a common promotional theme and this same theme will be deployed across several advertising MEDIA. A campaign might run over a short period of time, or over a number of years if it proves successful. See ADVERTISING EFFECTIVENESS TEST.
Mentioned in ?
References in periodicals archive ?
Thompsons launched the advertising campaign in England and Wales last month to alert former miners, their widows and their families of their rights to claim compensation.
JUSTICE FOR THE MINERS: GOVERNMENT BLASTED OVER PITMEN PAY-OUTS; Too few know of compensation deadline, says lawyer
So well that he has created advertising campaigns that sold out many of Manhattan's toniest - and highest priced - residential properties, frequently before the buildings were completed.
Bringing drama to luxury residential marketing
The new advertising campaign - which declares: "Probably not the best beer in the world.
'Probably not' the best in world..
Ken Eneremadu agrees that '2019 political advertising campaign messages are vague, dry, boring, and lack strategy'.
Assessing 2019 Political Advertising Campaigns
The advertising campaign was bidded out by the DOT to implement its 'It's More Fun in the Philippines' tourism-promotion campaign launched in 2012 to promote the Philippines here and abroad as a tourist destination.
Ex-DOT chief, four others face graft rap over P1.2-B ad campaign project
The brand will also be broadening its national advertising campaign by 'sponsoring captivating moments' on UKTV's Drama channel from January.
Young's launch biggest ever multi-media campaign
myTarget, Mail.Ru Group's advertising platform, will double the first payment of up to 75,000 roubles that a company makes to conduct an advertising campaign. Any representative can now benefit from the offer if they have an account with Sberbank and use the Sberbank Business Online internet bank.
Sberbank, others extend their special offer
Vodafone Egypt has decided to suspend all advertising campaigns on all media and channels, pending clarification with the concerned parties about the reasons for the suspension of the company's recent ad featuring the puppet characterAbla Fahita.
Vodafone suspends all advertisement campaigns in Egypt in response to stopping Abla Fahita ad
Earlier this month, the WBO launched an advertising campaign on taxis, buses and billboards in London to highlight Pakistan's war crimes and human rights abuses in Balochistan.
Pakistan cannot hinder campaign against war crimes: WBO
NINE months after former Cyprus Tourism Organisation director Marios Hannides was sacked over alleged irregularities, Auditor-general Odysseas Michaelides raised questions anew over the handling of advertising campaigns in foreign countries in the last few months, daily Phileleftheros reported on Friday.
CTO's overseas marketing plans questioned
NFU Cymru has launched a major new advertising campaign on ITV, S4C, local commercial radio, social media and in Welsh national and local newspapers entitled: "NFU Cymru.
We have faith in the future of our farmers and industry - NFU Cymru
M2 EQUITYBITES-January 26, 2015-New advertising campaign launched by RBS and NatWest
New advertising campaign launched by RBS and NatWest

Financial browser ?
Full browser ?