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A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
advertising agencya business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
advertising agencya business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005