advertising agency


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Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
The client's perception that its advertising agency is fairly compensated and providing a good value also supports the development of client trust and lasting relationships (Michell and Sanders, 1995; Oliver and Swan, 1989).
In the remainder of this paper, we first briefly describe the essentials of agency theory and how it applies to the problem of advertising agency compensation.
The two firms will sell the operation and portions of assets of their New York-based joint venture, the Lord Group LLC, to Spier New York, an advertising agency specializing in the publishing industry, Dentsu said.
Andersen joined Nicholson Kovac in 2000 after working as senior copywriter and broadcast producer for a Little Rock, Ark., advertising agency. Swearengin has been with the agency since 1996.
Dentsu Inc., Japan's biggest advertising agency, said Monday its subsidiary for business development in North America has reached a basic agreement to buy U.S.
Fifty percent of Chavin Lambert Advertising, a New York based ad shop specializing in real estate and billing approximately $8 million annually, has been acquired by TMP Worldwide, the 22nd largest advertising agency in the U.S.
New hires in the Kansas City office include Allisyn Wheeler, who joins the agency as media planner, and who most recently was a media planner for an Overland Park, Kan., advertising agency; Kathy West, who joins Nicholson Kovac as media audit specialist, and who most recently was an account executive with WDAF FM in Westwood, Kan.; and Cheryl Kober, who joins Nicholson Kovac as research supervisor, and who most recently was field director/project manager for the Market Research Institute in Mission, Kan.
1 on the BE ADVERTISING AGENCIES list with $330 million in billings), reported that it has recently acquired Innovasia, a full-service Asian American advertising agency with estimated billings of $20 million for 2002.
said Wednesday that WPP Group PLC of Britain has taken a 23% equity stake, some 10 million shares, in the third largest Japanese advertising agency to become the single largest shareholder.
Phil Palazzo, executive vice president, CFO and general manager of the advertising agency Ammirati & Puris, provided an illustration of this trend.
Prior information notice without call for competition: Delivery of advertising agency services to Danske Lotteri Spil A / S
Ag Chem Group, Philadelphia, selects The Martin Agency, Richmond, Va., as its advertising agency. Accounts will be managed by vice presidents Dale Brown and W.

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