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Advertisement

Any communication designed to raise awareness and produce a desired effect. An advertisement may occur through any medium, be that print, broadcast, imagery, or even word of mouth. Many advertisements are basic; for example, there may be a radio announcement to "buy X." Others are more complex, encouraging purchase by stating a product has a better price and/or better quality. Many advertisements are intended to entertain. They are an integral part of marketing. Informally, an advertisement is called an advert or an ad.

advertisement

a written or visual presentation in the MEDIA of a BRAND of good or service supplied by a firm or some other organization, which is aimed at encouraging either prospective buyers to purchase the product, or greater usage of a facility, or to provide information. See ADVERTISING, ADVERTISING CAMPAIGN, ADVERTISING COPY, ADVERTISING EFFECTIVENESS TEST, REINFORCEMENT ADVERTISING, ADVERTISING STANDARDS AUTHORITY, CONTROL OF MISLEADING ADVERTISEMENTS REGULATION 1988.

advertisement

a written or visual presentation in the MEDIA of a BRAND of a good or service that is used both to ‘inform’ prospective buyers of the product's attributes and to ‘persuade’ them to purchase it in preference to competing brands. Advertisements are usually featured as part of an ‘advertising campaign’ involving a series of presentations of the brand in the media over a run of weeks, months or even years that is designed to reinforce the ‘image’ of the brand, thereby expanding sales of the product and establishing BRAND LOYALTY. See ADVERTISING.
References in periodicals archive ?
The Advertiser must obtain and maintain all necessary licenses, permissions and consents which may be required before the date on which an advertisement is set to be inserted.
It was pertinent to mention that such advertisement may contain content which promotes fear and worry among patients and the general public, make false claims of treatment, include unapproved indications for the use of a medicine and ultimately endangering public health.
A Pakistani television (TV) viewer is bound to come across such advertisements in any given hour of transmission.
CPNE has termed the decisions taken in the proposed policy such as the legal, just, transparent and unbiased distribution of advertisements, banning distribution of advertisements for the purposes of reward or punishment of a newspaper's editorial policy and direct release of ads to newspapers and their dues as commendable and newspaper-friendly moves.
The chief justice had made it clear to the provincial governments to stop spending taxpayers' money on self-promotion through advertisements.
Fawad Chuadhry went on to say the previous government used advertisements as a political tool, adding that media industry was affected by the decisions of past government.
Addressing a ceremony in Lahore, Fawad had said the current government ended every kind of censorship on media and making efforts for fair distribution of government advertisements in consultation with the media people.
class="MsoNormalFor instance, auditors found out that one of Mr Savula's companies was paid Sh6.4 million for a 12-page May 31, 2014 advertisement for interview schedules.
Consumer's clarity about the product and its features is higher when they watch the company product in a comparative advertisement against a generic type of advertisement (Grewal et al., 1997).
During the course of proceedings, the chief justice asked the Secretary Information Khyber Pakhtunkhwa (KP) as to how many advertisements were given by the KP government to print and electronic media and whether the same carried the pictures of Imran Khan and Pervez Khattak.
"The advertisement's claim, 'Air in your house is 10 times more polluted than air outside' did not provide any technical report in support of its quantitative claim of indoor air being 10x polluted.
According to FIA prosecutor Khawaja Imtiaz it has been said in the report that advertisement against MQM founder will be got printed in UK and US newspapers.