Advertiser

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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
Virtually every business that sells a product or service advertises, if only in the sense of making representations to potential customers.
If they did, they would be doing what they advise you to do: spend like crazy on the assumption that the best way to drum up new business is to advertise, advertise, advertise.
An adviser can advertise past profitable recommendations if the advertisement meets specific disclosure and legend requirements.
While most resellers are not required to perform any service to earn a trade discount, most vendors "expect" them to advertise their products.