Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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References in periodicals archive ?
The metrics of the campaign were 3.7m in-stream ad views with a 90% average completion rate."
On May 5th, the British singer Adele, a record-seller of albums, awards, and a number of video ad views had an amazing birthday.
Women are natural at this, so much so that agencies who recognise that advertising has shifted from ad views to content consumption are those that would eventually put women at the helm, knowing that women are at home in such a habitat.
- Third-party ad views to cover cost of access to DOCOMO network -