The metrics of the campaign were 3.7m in-stream ad views
with a 90% average completion rate."
The broadcasters were not able to monetize online streams when distributed by an operator, since it was sending out content with the original broadcast ads with no ability to measure ad views
. To start selling online advertising, they needed to make changes in the distribution workflows.
On May 5th, the British singer Adele, a record-seller of albums, awards, and a number of video ad views
had an amazing birthday.
Women are natural at this, so much so that agencies who recognise that advertising has shifted from ad views
to content consumption are those that would eventually put women at the helm, knowing that women are at home in such a habitat.
Next, how the AD viewed
his/her relationship with PCA mattered for implementation.
- Third-party ad views
to cover cost of access to DOCOMO network -