Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
By aligning with the expertise behind BIA/Kelsey and its Media Ad View solution, we can further execute our vision to help sales professionals work faster, smarter, and more efficiently.
The metrics of the campaign were 3.7m in-stream ad views with a 90% average completion rate."
The broadcasters were not able to monetize online streams when distributed by an operator, since it was sending out content with the original broadcast ads with no ability to measure ad views. To start selling online advertising, they needed to make changes in the distribution workflows.
On May 5th, the British singer Adele, a record-seller of albums, awards, and a number of video ad views had an amazing birthday.
Women are natural at this, so much so that agencies who recognise that advertising has shifted from ad views to content consumption are those that would eventually put women at the helm, knowing that women are at home in such a habitat.
- Third-party ad views to cover cost of access to DOCOMO network -