advertising campaign

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advertising campaign

a planned series of ADVERTISEMENTS aimed at increasing the sales of a particular BRAND of good or service. Such campaigns may include a set of linked advertisements stressing a common promotional theme and this same theme will be deployed across several advertising MEDIA. A campaign might run over a short period of time, or over a number of years if it proves successful. See ADVERTISING EFFECTIVENESS TEST.
References in periodicals archive ?
The ad campaign is underway as families receive their property tax bills throughout Wisconsin and Gov.
Marin Software (NYSE: MRIN) said it will support Facebook's (NASDAQ: FB) new ad campaign structure.
London, Dec 26 ( ANI ): Campaigners have claimed that disabled children are highly ignored by advertisers when it comes to selecting youngsters for their ad campaigns.
The ad campaign compares Texas and Illinois on several metrics related to business costs, including income taxes, average hourly earnings and union membership.
In a Worldwide Partner Conference in New Orleans, the Chief Operating Officer of Microsoft, Kevin Turner, claimed that he received a call from Apple lawyers asking Microsoft to stop its Laptop Hunter ad campaign.
Michelle Greenwald, a professor at Columbia University's Graduate School of Business, also studied the cheese ad campaign and called the growth of the California cheese industry over the past 20 years ``a tremendous success story.
Perhaps the Partnership for a Drug-Free America's next ad campaign will take on those policies.
DDB Chicago, State Farm's long time advertising partner, developed the ad campaign in conjunction with State Farm's multicultural ad agencies, DRM/DDB (Hispanic), Spike/DDB (African American) and interTREND Communications (Asian).
It is the first time these unions and industry leaders have teamed up on an ad campaign to promote a development effort.
Nobody will be able to see how much money George Soros gave this quarter, or figure out who sponsored that $500,000 ad campaign in the St.
A new, $1-million ad campaign from the Newspaper National Network LP -- the most extensive and expensive in its history -- was set to break today in trade magazines and online, and later in newspapers.
Hold committee meetings of students, faculty, and administrators before designing the ad campaign, to determine a) premier focus, b) which prospective applicant points of pain to address, c) priority of messages, and d) their order in a consecutive-ad campaign.