advertising agency

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Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
One judge in Cannes from a London ad agency told Ad Age: "I'd like to think that the strength of our relationships with key clients means it won't have a big impact.
It's absurd to try to make the point that the ad agency truly wanted to "show respect for the character," as the piece said it did.
It paid off" The Chicago-based agency beat 13 other ad shops to win a $19 million-a-year general-market account with the Illinois state lottery, making it the first time in the state's history that an African American-owned ad agency won such an account.
As a custom publisher, ad agency and PR agency," Chris McMurry told NL/NL, "we're the largest in Arizona.
The award honors the top ad agency executive from a list of 30 Hispanic ad agency leaders, as selected by over 2,800 people who voted online via Hispanicad.
Under accounting rules, the swap deal is viewed as the sale of the Bcom3 shares by Dentsu to the French ad agency, leading Dentsu to post capital gains of 35.
The ad agency also noted that the inexpensive clothes of the UNIQLO brand of Fast Retailing Co.
Under his reign, Grey's billings soared by a factor of 30 from $250 million a year to more than $8 billion, making Grey the sixth largest global communications network in the world and the biggest ad agency in the U.
Ad agency executives also have no idea how the higher national rate began, but they are renewing their age-old complaints about the added expense of what they unhappily refer to as the rate "differential.
1 ad agency, after a seven-year break, the officials said.
Albert took a job in a small advertising agency, which in 18 months grew to be the largest full-service real estate ad agency in Toronto.
The court failed to find copies of the photos and negatives during a search Monday of the office of an ad agency representing Hankyu.