Acculturation


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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
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References in periodicals archive ?
Acculturation is an ongoing and multistaged process experienced by immigrants after they land in their destination country.
Acculturation refers to a dynamic process of psychological and behavioral changes that occur when individuals integrate elements of their heritage and mainstream cultures into their sense of identity (Ryder, Alden, & Paulhus, 2000).
In this study, we look at acculturation not only in terms of language dominance and time in the United States, but also using two additional components: social media social network ethnic diversity, and perceived commonality with other races and ethnicities.
For example, Krishnan and Berry (1992) explored the relationship between acculturation and acculturative stress using a sample of 76 Indian immigrants living in the mid-western US.
As we seek to adapt through acculturation, our ultimate goal is to find physical and psychological well-being and sociocultural balance when managing daily activity within this new reality.
These z-scores were used as outcomes to analyze the relationship between pain sensitivity and acculturation. Gender, age, acculturation, and BMI were used to fit separate linear regression models for each experimental pain measure.
First, we argue that outdated and xenophobic notions of culture need to be abandoned, and that scholars need to do a much better job of measuring and conceptualizing culture and acculturation as part of a critical analysis of urban poverty, as Pimentel (2008) so astutely notes.
Acculturation has been described as a process an individual experiences by giving up traditional cultural values and behaviors while taking on the values and cultures of the dominant social structure, in this case the American culture (Suinn, Rickard-Figueroa, Lew, & Vigil, 1987).
According to Berry (2005), acculturation results in changes to social structures, institutions, and cultural practices at the group level, but at the individual level it involves changes in a person's behavioral repertoire.