Acculturation

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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
References in periodicals archive ?
Acculturating postsecondary students were strategic about both whom they shared their acculturation experiences with and what type of information they shared.
This study attempts to measure the effect of mass media on acculturating individuals' affluence estimates and personal consumption.
H3: Acculturating individuals will differ from individuals in the culture of residence in their intention to respond to direct response advertisements of self-image products
Except for the need to speak English, acculturation, in the American historical context, may be meaningless, because it is unclear what it is that immigrants should be acculturating to.
based management consulting firm, found that only 42% of the 54 multinational companies polled had any formal training program for acculturating expatriates with their host country.
Drawing from her extensive interview with staff and affiliated members of The Caribbean Service Center, a grassroots community-based organization in central Brooklyn, she investigates three critical issues on the Center's role in acculturating immigrants.
This places many new teachers in training in a situation similar to that of acculturating populations all over the world.