Acculturation

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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
References in periodicals archive ?
Two competing paradigms are developed, which outline the acculturation process and resulting consumption patterns: (1) acculturating individuals who use mass media as a source to internalize societal values will consume more personal products and, contrarily, (2) acculturating individuals "stripped" from their home environment and personal possessions will seek other, nonmaterial, sources of self-identity and societal integration.
H2: Acculturating individuals will differ from individuals in the culture of residence (United States) in their attitudes toward direct marketing
Cafe sociability provided the acculturating arena that contributed to periodic moments of revolutionary activity despite little formal organization.
By accepting only volunteers and providing them with supervisory training, departments recognize the tremendous role field training officers play in acculturating new officers.
Except for the need to speak English, acculturation, in the American historical context, may be meaningless, because it is unclear what it is that immigrants should be acculturating to.