Nut

(redirected from a hard nut to crack)
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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
A hard nut to crack: reducing chemical migration in food-contact materials.
Under former DC boss Paddy Kelly, United are much-improved and will be a hard nut to crack for their more illustrious opponents.
TJFA Under-11 Div 5 Primrose Hill................................12 Wynyard ........................................0 PRIMROSE Hill had to work hard as Wynyard proved a hard nut to crack with some magnificent saves from their keeper.