Nut(redirected from a hard nut)
Also found in: Dictionary, Thesaurus, Medical, Idioms, Encyclopedia.
The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
NUTsee NATIONAL UNION OF TEACHERS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson