selling costs

selling costs

the expenditures incurred by suppliers in creating and sustaining a demand for their products. Selling costs include ADVERTISING expenditures; packaging and styling; salaries, commissions and travelling expenses of sales personnel; and the cost of shops and showrooms. See also PROMOTIONAL MIX, PRODUCT DIFFERENTIATION, OVERHEADS.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

selling costs

the expenditures incurred by suppliers in creating and sustaining a demand for their products. Selling costs include ADVERTISING expenditures, packaging and styling, salaries, commissions and travelling expenses of sales personnel, and the cost of shops and showrooms. See also PRODUCT DIFFERENTIATION, DISTRIBUTIVE EFFICIENCY.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005