reinforcement advertising
reinforcement advertising
or reminder advertising
ADVERTISEMENTS which seek to remind and ‘reassure’ established buyers of a product of the product's merits and values to them, thereby helping to reinforce BRAND LOYALTY.Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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