point of sale display

point of sale display

promotional material, such as banners and posters or demonstrations of a product inside a SHOP or store, which is used as a means of stimulating SALES. Such in-store displays and demonstrations are often used alongside an ADVERTISING campaign, and serve to reinforce and capitalize upon that advertising by attracting customers' attention whilst in the store. See SALES PROMOTION. MERCHANDISING.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson