market segmentation theory
Market segmentation theory
market segmentation theory
The theory that certain groups of investors are interested in particular types of investments to the exclusion of all others. For example, some investors purchase only short-term debt securities while others are interested only in long-term bonds. Likewise, certain individuals or institutions may limit their investments to common stock.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
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