1. A particularly valuable or important
asset that a company owns. For example, a car manufacturer's three best producing factories may be considered its crown jewels.
2. Describing an
antitakeover measure in which a company
sells many or all of its crown jewel assets. A crown jewel policy is designed to make the company less attractive to potential
acquirers. The obvious disadvantage to a crown jewel policy is the possibility that, even if the company remains independent, the lack of its crown jewels may render it unable to maintain its operations easily. It is a type of
scorched earth policy. See also:
Poison pill,
Suicide pill.