The practice of recognizing revenue in a way that makes a company look better than it is while still conforming to the
GAAP. Creative accounting seeks to inflate
stock prices, for example, by
selling assets at the end of a year to create a
profit that offsets a
loss. One could argue that creative accounting hides a company's true
financial state, but, unlike
aggressive accounting, creative accounting is generally legal. See also:
Sarbanes-Oxley Act of 2002.