The theory that humans attempt to make rational decisions, but their ability to do so is limited by knowledge, ability to know, inadequate time to consider and other factors. Bounded rationality may explain situations like
panic buying, in which
investors continue to
buy a
security long after it ceases to be rational to do so. Investors may believe the
price for the security may continue to rise and may not believe they have enough time to find out for certain. Bounded rationality claims people aim for rationality but cannot be reasonable all the time. See also:
Behavioral economics.