Trademark

A distinctive name or symbol used to identify a product or company and build recognition. Trademarks may be registered with the US Patent and Trademark Office.

Trademark

A logo, insignia, or other distinctive sign identifying a company, product, or anything else. A trademark may be registered with a country's patent office and is protected from duplication. An example of a trademark is the unique check mark seen on Nike products. Trademarks are intangible assets because they can help build brand recognition and as such have value.

trademark

A distinctive proprietary emblem, insignia, or name that identifies a particular product or service. A trademark is an intangible asset that may be protected from use by others.

Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.

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