(14) Additionally, when
Arbitron changes a market definition, the FCC applies a two-year waiting period before a radio station owner can take advantage of the new market definition.
Nielsen Media Research of New York acquired
Arbitron of Columbia, Md., earlier in 2013, and the
Arbitron ratings were officially renamed Nielsen Audio ratings in September.
Nielsen, which agreed in December 2012 to buy
Arbitron for USD48.00 per share in cash, said in its current statement it would rebrand the newly acquired business as Nielsen Audio and integrate it into its US Watch business segment, which provides information and insights to the media and advertising sectors across television, online, mobile and radio.
(NYSE: NLSN) reported it has agreed to extend the period for regulatory review of the
Arbitron transaction into September.
"If they're using the
Arbitron people-meters for out of home, it's conceivable that we would extend that as a currency." But he's also wary of false equivalencies.
Borrowings will be used for covering working capital needs and bankrolling general corporate activities, such as acquisitions, stock buybacks and payment of dividends,
Arbitron said.
Based on the steps taken by
Arbitron to date to improve the PPM service, and on
Arbitron's commitment to continue its current efforts to improve the service, we concluded that we could begin subscribing to the PPM service again," said Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics, Univision Communications Inc.
Arbitron Inc., based in Columbia, Maryland, has traditionally been the company that provides the most comprehensive research studies on radio usage in America.
ComScore, a Virginia-based Web-measurement and marketing research company with offices all over the world, has expanded its team with the hire of former
Arbitron executive Joan Fitzgerald.
Scarborough, a joint venture between
Arbitron and Nielsen, also provides syndicated consumer insight studies in 81 top-tier markets.