ZIP Code Omission(redirected from ZIP Code Omissions)
ZIP Code Omission
In ZIP code analysis, the process of deleting a ZIP code from a database of marketing targets. In ZIP code analysis, a marketer may concentrate equal resources to small populations in multiple ZIP codes as a test. If one ZIP code has a higher response rate than the others, the marketer concentrates on that ZIP code for future campaigns and conducts ZIP code omission for the others.