ZIP Code Analysis

(redirected from ZIP Code Counts)

ZIP Code Analysis

A way to target a marketing campaign. It is based on the assumption that like-minded people tend to live near each other. Thus, a marketer may concentrate equal resources to small populations in multiple ZIP codes as a test. If one ZIP code has a higher response rate than the others, the marketer concentrates on that ZIP code for future campaigns. It is also called a ZIP code count.
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The table to the right of the map provides data source and ZIP code counts, with counts highlighted if associated with an elevated CUSUM or SMART score.