ZIP Code Analysis

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ZIP Code Analysis

A way to target a marketing campaign. It is based on the assumption that like-minded people tend to live near each other. Thus, a marketer may concentrate equal resources to small populations in multiple ZIP codes as a test. If one ZIP code has a higher response rate than the others, the marketer concentrates on that ZIP code for future campaigns. It is also called a ZIP code count.
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The table to the right of the map provides data source and ZIP code counts, with counts highlighted if associated with an elevated CUSUM or SMART score.
Some ZIP Code areas had zero population reported in the census, with individuals who used this ZIP Code counted in the population of surrounding ZIP Codes areas.