ZIP+4


Also found in: Acronyms.

ZIP+4

A more specific type of ZIP code used to identify a smaller area, such as an apartment building, a city block or even an individual post office box. The ZIP+4 was introduced in 1983.
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The advanced bar code will also be coming into common use - it codes not only the five-digit ZIP code area and the ZIP+4, which is the block or building of the addressee, but all the way down to the actual address within the building.
Frank talk
* Postal Numeric Encoding Technique (POSTNIET): The barcode system used on letter-size and flat-size mail-pieces for encoding the delivery point information and ZIP+4 code information.
Mini Glossary: Postal Terms
Adding a window to the envelope/folder allows for a personalized letter and facilitates postal savings and expedition through ZIP+4 barcoding and postal presort.
Mail Fulfillment for B-to-B Mutual Fund Customers
* Postal-based geographic units are offered at the ZIP code, Carrier Route and ZIP+4 levels.
How demographic and psychographic database overlays can boost your response
The program and database on a single CD-ROM can replace dozens of printed ZIP+4 Code directories.
Mailer's Software intros ZIP-4
Adding this second engine has enabled us to achieve a 1.5 percentage point increase in ZIP+4 "codeability." When mailing high volumes, even a small incremental gain in coded addresses can result in substantial monetary benefits in the form of reduced mailing costs, as well as in a higher response from better deliverability.
How Rodale mails cleaner
The data in American Business Database contains company name, phone number, and complete mailing address, including the ZIP+4 and Carrier Route Codes for better postal discounts.
1.2 million business listings
This ZIP+4 clustering, while interesting, does not allow for individual distinctions and therefore households can not be counted on to behave to specific marketing strategies with any reliability.
Cloning your best customers
The List MasterFile, on the other hand, is available for a broad range of marketing offers and consists of demographic and lifestyle data as well as some financial information that has been summarized at the ZIP+4 level.
Better data means better results
Also be aware of ZIP+4 data, as it tends to be heavily skewed toward credit usage; unfortunately, many ZIP+4s have individuals with little or no credit history.
How to target smarter
use off-the-shelf software for ZIP correction, address standardization and ZIP+4 coding.
Foreign merge/purge
Once this process is complete, addresses that were appended with ZIP+4 codes are now deliverable.
The database connection

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