ZIP+4


Also found in: Acronyms.

ZIP+4

A more specific type of ZIP code used to identify a smaller area, such as an apartment building, a city block or even an individual post office box. The ZIP+4 was introduced in 1983.
References in periodicals archive ?
The advanced bar code will also be coming into common use - it codes not only the five-digit ZIP code area and the ZIP+4, which is the block or building of the addressee, but all the way down to the actual address within the building.
* Postal Numeric Encoding Technique (POSTNIET): The barcode system used on letter-size and flat-size mail-pieces for encoding the delivery point information and ZIP+4 code information.
Adding a window to the envelope/folder allows for a personalized letter and facilitates postal savings and expedition through ZIP+4 barcoding and postal presort.
* Postal-based geographic units are offered at the ZIP code, Carrier Route and ZIP+4 levels.
The program and database on a single CD-ROM can replace dozens of printed ZIP+4 Code directories.
Adding this second engine has enabled us to achieve a 1.5 percentage point increase in ZIP+4 "codeability." When mailing high volumes, even a small incremental gain in coded addresses can result in substantial monetary benefits in the form of reduced mailing costs, as well as in a higher response from better deliverability.
The data in American Business Database contains company name, phone number, and complete mailing address, including the ZIP+4 and Carrier Route Codes for better postal discounts.
This ZIP+4 clustering, while interesting, does not allow for individual distinctions and therefore households can not be counted on to behave to specific marketing strategies with any reliability.
The List MasterFile, on the other hand, is available for a broad range of marketing offers and consists of demographic and lifestyle data as well as some financial information that has been summarized at the ZIP+4 level.
Also be aware of ZIP+4 data, as it tends to be heavily skewed toward credit usage; unfortunately, many ZIP+4s have individuals with little or no credit history.
use off-the-shelf software for ZIP correction, address standardization and ZIP+4 coding.
Once this process is complete, addresses that were appended with ZIP+4 codes are now deliverable.