For his part, ULI chief executive officer Patrick Phillips commented that Gen Yers have grown up with information technology, "and they are accustomed to stimulation in the form of music, light, color and action.
Because technology plays a major role in their lives, Gen Yers will naturally turn to it when the time comes to purchase life insurance.
In light of this characteristic, many marketing campaigns targeted to Yers have flopped by trying to speak to them in "their own language.
While 53 percent of Gen Yers surveyed would consider purchasing life insurance online, they still want to talk to an agent at some point during the process.
Even older Gen Yers that already have jobs and are not in financial trouble may be shaken up by everything that's going on and may want to start now to save for future big purchases, such as a house.
Generation Yers view entrepreneurship as a way to maintain independence by owning their own careers.
For online Gen Yers and Gen Xers, Google attracts 62 percent of searchers, and 25 percent limit their searches to only Google.
Generation Yers grew up in a diverse society, and are looking for ethnic influences in their home furnishings, accessories, housewares, and fixtures; they are experimental with style and aren't afraid of change
In fact, during the first six months of this year the most dramatic increase in online shopping (187 percent) occurred among seniors aged 65 and over, which was followed only by a significant jump (141 percent) in the Web buying habits of Gen Yers aged 18-24, says the TDS study.