Wrinkle


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Wrinkle

A feature of a new product or security intended to entice a buyer.

Sweetener

An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.

Wrinkled

Describing a publication printed on improperly folded or otherwise bungled paper. Wrinkled paper can be expensive to replace and can be detrimental to a marketing campaign.
References in classic literature ?
It will be as I said at the beginning of the campaign, it won't be your skirmishing at Durrenstein, or gunpowder at all, that will decide the matter, but those who devised it," said Bilibin quoting one of his own mots, releasing the wrinkles on his forehead, and pausing.
Try and think of your other duties, and your pretty face will not be always puckered into wrinkles, and there will be cheerfulness in the parlor as well as in the nursery.
PREMIUM Winner Elizabeth Arden Prevage Wrinkle Smoother, PS65 Testers were won over by the immediate blurring effect on wrinkles, and there's super-antioxidant idebenone in the formula for a genuine reduction in laughter lines.
Premium ELIZABETH ARDEN PREVAGE WRINKLE SMOOTHER, PS65 Testers were won over by the immediate blurring effect on wrinkles, and there's super-antioxidant idebenone in the formula for a genuine reduction in laughter lines.
Patients with that much wrinkle severity have a lot of other problems on their chest such as redness and brown spots, which need to be addressed separately.
Derma e has launched Firming DMAE Eye Lift and Deep Wrinkle Peptide Moisturizer SPF 30.
New instant wrinkle-filling creams either help bind water to the skin to plump out your wrinkles or use silicone to fill in your creases.
Scientists have discovered three powerful peptides that target the underlying causes of wrinkle formation--and help restore your body's ability to fight wrinkles from the inside out.
Toes wrinkle too, which could have evolved to provide surer footing on slick surfaces.
Fingers and toes wrinkle due to the constriction of blood vessels after staying underwater for about 5 minutes.
is expanding its line of skin care products featuring peptide creams for fewer wrinkles and smoother skin; these peptide creams include an anti-wrinkle face cream, a neck firming cream, and an under eye cream for dark circles.
THE ultimate best-value beauty treatment lacura Wrinkle StoP is back in Aldi branches a year after its sell-out success - and we've got 15 to give away.