Wow Factor


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Wow Factor

A buzzword for an intangible quality that causes a product to be perceived as perfect. Because a wow factor cannot be articulated, it can be frustrating when a client demands a wow factor on a project.
References in periodicals archive ?
"It is a facility we need to get right and it would be wonderful if at the next stage we could have something of a wow factor in it."
Which room in the house has the biggest wow factor? "The room with the biggest wow factor has to be the large reception area as it overlooks the back garden, with large Georgian sash windows and French doors.
Meanwhile, Northern Ireland captain aaron Hughes has backed Paddy McCourt to inject the "wow factor" their campaign this evening.
While Spin The Wheel has lovely little melodies it lacks any wow factor.
with Which room in the house has the biggest wow factor? " I think the kitchen has the biggest wow factor.
Create the wow factor with this week's knockout offer - five Giant Ladder Lily Sheherazade for just pounds 2.45 - that's a saving of more than pounds 7!
It is a peaceful spot to live in and a property which has its own touch of the wow factor - The Stables sits in the grounds of Rudby Hall, Hutton Rudby, and dates back to the 1840s when the hall and its associated buildings were constructed.
Bello tear gold table lamp PS323 from absolute luxuryfurniture.co.uk THE mixed metal feel adds to the wow factor with the deco-inspired droplet shape topped perfectly with a chrome neckline.
And he said he is looking for the wow factor at auditions in GMIT Galway this Saturday from 7am.
However, I was not aware that "the wow factor" is listed in any official planning guidelines.
Naturally, it's a different matter when Amanda Lamb gets on the case and we get to see how much wow factor that kind of cash can buy.
THE WOW factor is being employed to encourage Middlesbrough youngsters to walk to school.