Wow Factor


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Wow Factor

A buzzword for an intangible quality that causes a product to be perceived as perfect. Because a wow factor cannot be articulated, it can be frustrating when a client demands a wow factor on a project.
References in periodicals archive ?
the FOOTBALL million-pound venue in the the team's eight draw wa"Playing at St George's Park had a real wow factor for the players - it was a great experience for them Rob Grainey
WOW FACTOR Castle Hills House was extended in the 1820s from the original tower
And now manufacturers can ensure that there is a wow factor in all their products with this new umami paste from Jardox.
This article ["The WoW Factor," November/ December; thejournal.
Simon felt the audition and bootcamp stages were lacking the audience wow factor of Britain's Got Talent.
In chapter one of his book The WOW Factor The Art of Writing a Novel author Robert C.
When I was designing the kitchen, I wanted a room where we could all eat, lots of space and something of a wow factor to it.
This 50-seat spot oil Ice House Street near Lan Kwai Fong features truly atypical cuisine that is heavy on the wow factor.
The two-story facility also houses Temple's new 4,200-squarefoot Welcome Center on the first floor, which tacked on another $1 million to the project (see "The Wow Factor," p.
And, even after 10 years, its wow factor is off the charts.
Look upwards from the central ground floor space, and you can see the sky--courtesy of a four-storey, glazed conservatory which provides (along with the lifts) the requisite wow factor.
These things may not have the sex appeal of a huge LCD or plasma screen or the wow factor of Sony's clever little robots, but they have the power to get you out of a right old fix when you find yourself trying to tease information out of a digital camera or Vaio and don't have the necessary, er, orifices.