Wow Factor


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Wow Factor

A buzzword for an intangible quality that causes a product to be perceived as perfect. Because a wow factor cannot be articulated, it can be frustrating when a client demands a wow factor on a project.
References in periodicals archive ?
the FOOTBALL million-pound venue in the the team's eight draw wa"Playing at St George's Park had a real wow factor for the players - it was a great experience for them Rob Grainey
WOW FACTOR Castle Hills House was extended in the 1820s from the original tower
And now manufacturers can ensure that there is a wow factor in all their products with this new umami paste from Jardox.
This article ["The WoW Factor," November/ December; thejournal.
Simon felt the audition and bootcamp stages were lacking the audience wow factor of Britain's Got Talent.
In chapter one of his book The WOW Factor The Art of Writing a Novel author Robert C.
When I was designing the kitchen, I wanted a room where we could all eat, lots of space and something of a wow factor to it.
This 50-seat spot oil Ice House Street near Lan Kwai Fong features truly atypical cuisine that is heavy on the wow factor.
The two-story facility also houses Temple's new 4,200-squarefoot Welcome Center on the first floor, which tacked on another $1 million to the project (see "The Wow Factor," p.
Look upwards from the central ground floor space, and you can see the sky--courtesy of a four-storey, glazed conservatory which provides (along with the lifts) the requisite wow factor.
These things may not have the sex appeal of a huge LCD or plasma screen or the wow factor of Sony's clever little robots, but they have the power to get you out of a right old fix when you find yourself trying to tease information out of a digital camera or Vaio and don't have the necessary, er, orifices.