World Wide Web

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World Wide Web (www)

a multimedia presentational tool that uses computers and other media to communicate, often through the INTERNET. The World Wide Web permits two-way interactive communications with large numbers of people simultaneously. The World Wide Web is an important tool of E-COMMERCE insofar as Internet marketing can be undertaken by developing colourful and attractive web pages to gain visitors' attention. As the number of people ‘surfing’ the web grows the potential to market goods through web browsers has become a significant element of firms' promotional mix.

World Wide Web (www)

or web a multimedia presentational tool that uses computers and other media to communicate, often through the INTERNET. The World Wide Web permits two-way interactive communications with large numbers of people simultaneously. The World Wide Web is an important tool of E-COMMERCE insofar as Internet marketing can be undertaken by developing colourful and attractive web pages to gain visitors attention. As the number of people ‘surfing’ the web grows, the potential to market goods through web browsers has become a significant element of firms promotional mix.
References in periodicals archive ?
The challenge that online service faces is the so-called bandwidth problem: Stuffing huge chunks of data through conventional phone lines without suffering interminable delays, which is why the World Wide Web is often called the world wide wait.

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