Word Association Test


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Related to Word Association Test: personality test, Word Association game

Word Association Test

A game or psychological test in which a participant is given a word and is asked to state the word he/she first thinks of upon hearing that word. A word association test is thought (though this is disputed) to reveal the contents of the participant's subconscious mind. It is used in marketing to help determine the precise words to use in an advertisement by attempting to ensure that viewers or listeners will associate the ad with the "proper" words.
References in periodicals archive ?
Another articles compared different indirect methods: the Word Association Test, the IAT, the EAST, the AMP and the APP They found that although all of them predicted alcohol use, the Word Association Test and the AMP predicts alcohol use better than the others (Payne, Govorun & Arbuckle, 2008).
CVLT TL: California Verbal Learning Test total learning; CVLT LTM: CVLT long-term memory; BVMT TL: Brief Visuospatial Memory Test total learning; BVMT LTM: BVMT long-term memory; SDMT: Symbol Digit Modalities Test; PASAT 3" and 2: Paced Auditory Serial Addition Test; JLO: Judgment of Line Orientation; DKEFS CS: Delis-Kaplan Executive Function System sorting test correct sort; DEKEFS DS: DEKEFS description score; COWAT: Controlled Oral Word Association Test. Post hoc comparisons: * p < 0.05; ** p < 0.01.
The Bryan's Word Association Test in conjunction with the History was administered to gather a Subconscious Diagnosis of the factors causing the patient's fear.
Nevertheless, Bovina and Dragul'skaia (2008) studied humanities and science students' representations of science and the scientist via a free word association test in a college.
Students were asked to write down the first five words that came to their mind when hearing or reading the term "biodiversity." The word association test is a data collection technique used to determine the conceptual structure of a person or a group.
Among the tests performed were: Wechsler Adult Intelligence Scale III, Wechsler Memory Scale Ill, the Stroop Color and Word Test, Trail Making Part A and B Tests, REY Complex Figure Test, Controlled Oral Word Association Test (FAS), Animal Naming, Boston Naming Test, and Purdue Pegboard Test."
Wechsler Memory Scale (Wechsler, 1997), Benton Visual Retention Test (Sivan, 1992), and Controlled Oral Word Association Test (Benton & Hamsher, 1976) were administered to determine the memory deficits, visual spatial and visuo-motor abilities, and verbal memory of participant.
Ready for a quick word association test? Piezoelectric ...
Past users also scored significantly better than never-users on the Controlled Oral Word Association Test and the clock drawing test, both measures of executive function.
Past users also scored significantly better than neverusers on the Controlled Oral Word Association Test and the clock drawing test, both measures of executive function.
In a subgroup of 38 subjects with below-average performance on the CVLT-II total score or the PASAT, we also determined the correlation of the PDQ with a more extensive battery of tests that included the Controlled Oral Word Association Test (COWAT), the Symbol Digit Modalities Test (SDMT), an adapted version of the useful field of view (UFOV), and the University of Victoria version of the Stroop color-word test (Stroop).