Word


Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Idioms, Encyclopedia, Wikipedia.

Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in classic literature ?
The tense in the belief that "this occurred" is provided by the nature of the belief-feeling involved in memory; the word "this," as we have seen, has a vagueness which we have tried to describe.
Sometimes too we qualify the metaphor by adding the term to which the proper word is relative.
To continue with the German genders: a tree is male, its buds are female, its leaves are neuter; horses are sexless, dogs are male, cats are female--tomcats included, of course; a person's mouth, neck, bosom, elbows, fingers, nails, feet, and body are of the male sex, and his head is male or neuter according to the word selected to signify it, and NOT according to the sex of the individual who wears it--for in Germany all the women either male heads or sexless ones; a person's nose, lips, shoulders, breast, hands, and toes are of the female sex; and his hair, ears, eyes, chin, legs, knees, heart, and conscience haven't any sex at all.
These first books we call Manuscripts, from the Latin words manus, a hand, and scribere, to write, for they were all written by hand.
My word! His blood'd breed true for a thousand generations, and the cool head and the kindly brave heart of him."
I am not a betting man, but I am prepared to bet you a hundred pounds to one that you have made your last communication with the outside world until I say the word."
Those words, also, Miss Dunross wrote--and waited again.
Glamour, I suppose, is the word. Yet there was far more in him than that.
Here Balashev hesitated: he remembered the words the Emperor Alexander had not written in his letter, but had specially inserted in the rescript to Saltykov and had told Balashev to repeat to Napoleon.
At those last words her voice--quiet and even through the earlier part of her sad story--began to falter once more.
And let me ask what you mean by those words 'left' and 'right'.
My programme was no drink in the morning; first drink- time came with the completion of my thousand words. Then, between that and the midday meal, were drinks numerous enough to develop a pleasant jingle.