According to recent news reports, Time Warner is working closely with Wal-Mart on creating a low-priced women's service magazine
that will be sold through the discount giant, which now controls 15 percent of all newsstand sales.
The women's service magazine
, which celebrates its 120th anniversary this year, has put together a 64-page "outsert" that will go out to 1 million of its 3.
The times, they are a-changing, and so is Better Homes and Gardens, an 80-year-old women's service magazine
I know for so many readers picking up a women's service magazine
, it reflects this vision of American womanhood that a lot of women don't want to participate in.
Late last year, when G+J Publishing announced that Rosie O'Donnell was joining forces with McCall's to reinvent the 125-year-old women's service magazine
, the news prompted numerous questions in the publishing industry.
The campaign will allow Krups to target specific retailers, which the company's previous campaign in women's service magazine
did, Nicholas continued.
Ladies' Home Journal is one of the original group of women's service magazines
called the Seven Sisters, along with Better Homes and Gardens and Family Circle as well as Good Housekeeping, Redbook and Woman's Day.
Woman's Day continues to be the leader in the service and health categories among women's service magazines
, research cited by the publication shows.
But shelter and women's service magazines
hope to reclaim some business this year with forays into new technology, relaunched Web sites and expanded event programs.
All of the women's service magazines
enjoyed gains in pages and dollars in 2005.