Does that make it hard to combat the perception that Redbook is an old-fashioned women's service magazine
? Redbook was always the younger sibling of the Seven Sisters, excuse the pun.
According to recent news reports, Time Warner is working closely with Wal-Mart on creating a low-priced women's service magazine
that will be sold through the discount giant, which now controls 15 percent of all newsstand sales.
Same story at a women's service magazine
: You can't go around and completely piss off and trash Philip Morris without wondering what's going to happen to your Kraft/General Foods [accounts]." Bishofsky's research involved a confidential survey asking magazines if they would accept a hypothetical ad.
The women's service magazine
, which celebrates its 120th anniversary this year, has put together a 64-page "outsert" that will go out to 1 million of its 3.7 million subscribers with the April issue.
The times, they are a-changing, and so is Better Homes and Gardens, an 80-year-old women's service magazine
. Better Homes and Gardens will unveil a new look with its April issue.
I know for so many readers picking up a women's service magazine
, it reflects this vision of American womanhood that a lot of women don't want to participate in.
Late last year, when G+J Publishing announced that Rosie O'Donnell was joining forces with McCall's to reinvent the 125-year-old women's service magazine
, the news prompted numerous questions in the publishing industry.
The campaign will allow Krups to target specific retailers, which the company's previous campaign in women's service magazine
did, Nicholas continued.
Ladies' Home Journal is one of the original group of women's service magazines
called the Seven Sisters, along with Better Homes and Gardens and Family Circle as well as Good Housekeeping, Redbook and Woman's Day.
Woman's Day continues to be the leader in the service and health categories among women's service magazines
, research cited by the publication shows.
In 2007, the shelter and women's service magazines
will look beyond the printed page to captivate readers and offer added value to advertisers.
Traditionally the purveyor of recipes and cleaning tips, women's service magazines
have come a long way, but apparently not far enough.