Rapport

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Rapport

The state of affinity between two people who are communicating. Rapport is vital in person-to-person marketing because one is more likely to buy from someone with whom one has an established relationship. Salespersons work to build rapport with their customers because it helps to increase their success. They use a variety of tactics to do this, including eye contact, smiling and even gift-giving.
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References in periodicals archive ?
Wyse's secure, managed Winterm thin clients help government agencies maximize IT budgets and minimize the risk of unauthorized access to mission-critical information.
The company also replaced even old PCs, "since it is still easier to administer the Winterms from a remote location," Thomas says.
Proxim and Wyse Technology, for example, collaborated to produce the Winterm 2930, a handheld Windows terminal that incorporates WLAN technology.